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Available Kits

THE NOVICE KIT

Looking to succeed in real estate development? Our Novice Kit provides the missing piece for success with modules covering everything from fundamentals to emerging trends. Enroll now and take the first step towards greatness! Launch Sale$1,400 $1,099

$1,099.00 USD

THE APPRENTICE KIT

Building on the foundational Novice Kit, these 7 additional video modules will take your career to the next level - INCLUDES THE NOVICE KIT Launch Sale$3,500 $2,449

$2,449.00 USD

THE EXPERT KIT

The Expert Kit details the steps to prepare your project for launch to execute with greatness. Whether you’re just starting out or expanding your business, sessions 01-07 will take you through different product types, deal structures, and how to pitch developers for new projects. From identifying your target demographic, mastering developer contracts, and building a strategic team for effective conversion rates, sessions 08-14 will take your project to the next level. By understanding value creation, dynamic strategies, and elevating the real estate experience, sessions 15-21 gives you the competitive edge to become a leader in your market. Includes Novice Kit and Apprentice Kit Launch Sale$7,000 $3,999

$3,999.00 USD

Individual Lessons

01 / FUNDAMENTALS OF A NEW DEV PITCH

A deep dive into the technical aspects of pitching for new development business: utilizing the Trifecta, a SWOT analysis, and summarizing your success benchmarks in numbers, here's what to expect, what to prepare for, and a few do’s and don’ts when you're in front of the developer.

$249.00 USD

02 / NEW DEV PRODUCT TYPES

A review of the 3 major new development project types and all of the nuances that come with each. The success of a project’s sales program depends on your knowledge – know exactly what you’re selling and be prepared with transaction requirements, sales disclosures, and project-related documents.

$199.00 USD

03 / EVERYTHING COMMISSIONS, FEES, AND DRAWS

Everything is negotiable: commission structures, draws, cost-sharing, unspoken fees, and overhead expenses. It’s worth your while to think outside of traditional commission splits to come up with creative, yet logical solutions to cover costs and avoid front-loaded financial risks for you and your team.

$249.00 USD

04 / DESIGN DEVELOPMENT ADVISORY

An insight into design development: as the market expert, it’s important to know when your advice is necessary and appropriate. Always looking through the lens of your market’s needs, design for the real buyer and their needs – not the developer, not for yourself, and not for an aspirational buyer that doesn’t exist.

$149.00 USD

05 / MAXIMIZING THE BROKER NETWORK

Never underestimate the power of broker relationships. It’s important to grow and maximize your network – harnessing professional relationships in all aspects of this business will create more opportunities for you, and developers will consider the strength of your network when you’re pitching for their projects.

$149.00 USD

06 / METRICS OF MULTI-UNIT SELLING

Create an actionable step-by-step plan to build a solid foundation for your sales team to understand the marketing strategy and execute as a team. Tracking conversion rates, dollars spent, and inventory absorption is just the beginning. Identify diverse sales funnels, increase your ROI, and avoid a lopsided building.

$249.00 USD

07 / MARKET RESONANCE AND CREATING URGENCY

An effective tool in every industry, but mandatory in real estate: the multi-pronged factors of creating urgency. Leverage your project’s inventory to take advantage of opportunities to fill the void in the market, and release early units with an opportunity to increase pricing throughout your sales program.

$149.00 USD

08 / IDENTIFYING THE TARGET DEMOGRAPHIC

Dissecting the nuances of identifying your target demographic isn’t learned overnight. It’s not just about identifying who – it’s about recognizing why and what attracts certain buyers to your project. By shifting the focus to the buyers’ needs, creating a program to service them becomes much easier. 

$299.00 USD

09 / CREATING THE NARRATIVE & STORYTELLING

Create the most powerful narratives by integrating the magic of storytelling. By listening, observing, and adapting your demonstration methods to mirror your audience, curate a sales journey specific to each buyers’ needs and make them the greatest protagonist in your storytelling.

$279.00 USD

10 / MASTERING RFPS FROM BOTH SIDES

An overview of the core components of a formal Request for Proposal and all the details of receiving, responding, issuing, and managing an RFP. This is the most efficient way to understand exactly what you’re getting into, and asking for exactly what you need – don’t take this endeavor lightly.

$379.00 USD

11 / THE MARKETING COLLATERAL SUITE

Creating an effective suite of marketing collateral isn’t just about pretty pictures. Emotionally captivating marketing tools should demonstrate a project’s brand values while highlighting the technical details. The best marketing tools feature and position your project for success while resonating with each buyer.

$249.00 USD

12 / RPA VS. PSA

Traditional RPAs are nonexistent in the world of new development. Between long-form purchase agreements, public reports, and developer disclosures, it’s your responsibility to to understand the differences and technicalities of a developer’s contract and its general terms and conditions.

$329.00 USD

13 / BUILDING THE DREAM TEAM

Building the most powerful sales team to take a project from the play-offs to the championships means you’ve covered all the bases and you’re firing on all cylinders, all the time. By understanding your project’s needs and catering to your target demographic, build a team that can come together and move as a single unit.

$249.00 USD

14 / THE SCIENCE OF REPORTING

Reporting isn’t just about numbers. It’s about dealing with relationships between variables, and using that information to better understand your objectives. Streamline reporting efforts to create and review sales reports with your entire team – this data quantifies your ability to problem solve quickly and efficiently.

$349.00 USD

15 / The Value Of Services & Amenities

Value is relative: compare and contrast how buyers create value for services and amenities based on location, quality, and market demand. The appropriate combination of services, amenities, and programming comes down to the target demographic – premium value doesn’t exist if nobody wants it.

$399.00 USD

16 / URBAN MARKET & RESORT TRENDS

A look at the most in-demand urban and resort real estate trends to best position your projects in your local market. From sustainability and wellness, to service and technology, stay ahead of the industry curve. You don’t have to be an expert, but be aware of market trends that affect buying trends.

$399.00 USD

17 / FANNIE MAE & NEW CONSTRUCTION FINANCING

The complexities of new development financing: Fannie Mae guidelines, PERS approval, and conventional mortgage programs to accommodate a wide range of buyers. From presale requirements and closing restrictions, being well-informed on this subject will set you apart from the competition.

$499.00 USD

18 / PRICING & INVENTORY RELEASE STRATEGY

Building a dynamic pricing strategy for new development projects is multifaceted. It’s not just about the right prices – from market demand, baseline pricing, and price categories, creating a strategic pricing model and properly managing inventory is an essential part of a project’s success.

$599.00 USD

19 / AN IMMERSIVE SALES GALLERY EXPERIENCE

Create a sales gallery that allows buyers to step into a space reflecting the ambiance and aesthetic of a project to connect with the property on a personal level. From technical details to creative endeavors and engaging each of the human senses, the smallest details can make the most impactful difference.

$399.00 USD

20 / EVERYTHING ABOUT MARKETING BUDGETS

Bigger isn’t always better. The greatest misconception about new development marketing budgets is that a larger budget will guarantee more success. Evaluate your project to build an appropriate budget hyper-focused on conversions, and utilize resources to manage monies through sellout.

$599.00 USD

21 / BOOT CAMP

Designed to train, educate, and empower a project’s sales team, Boot Camp combines everything you’ve covered to date – including project information, marketing strategies, and tactical tools – to prepare your team for success. From macro to micro, it’s time to put the dream team on the court.

$599.00 USD