$2,888.00 USD


Our comprehensive marketing and sales program is expertly crafted and designed for in-house sales teams. We understand the needs of developers to train your sales teams so you don’t have to. By expanding on, and refining the traditional real estate agent’s skills and experiences to deliver on the multifaceted needs of new home sales, The Assembly Developer’s Edition is an all inclusive sales training and educational program for your sales teams to become the experts of your project, in your market. Set your team up for success by equipping them with the tools and resources to exceed sales goals and deliver an unparalleled level of excellence.

What you'll get:

  • 12 video sessions
  •  158 minutes of training

  •  4 supplemental documents



Provide your team with a solid foundation to create an actionable game plan to execute and succeed.

01 / Maximizing the Broker Network
02 / Metrics of Multi-Unit Selling
03 / Market Resonance & Creating Urgency
04 / Identifying the Target Demographic
05 / Creating the Narrative & Storytelling
06 / RPA vs. PSA
07 / Building the Dream Team
08 / The Science of Reporting
09 / The Value of Services and Amenities
10 / Fannie Mae & New Construction Financing
11 / Pricing and Inventory Release Strategy
12 / An Immersive Sales Gallery

What People Are Saying:

Understanding new development is a really tough niche in this business. The Assembly that Hana created is amazing. She’s sharing specific experiences both on a small and large, International scale, and the amount of knowledge is incredible. If somebody came to me to pitch for my development projects, I would feel more comfortable if they took this program to know the basic foundation to deploy specific tools. New development sales is a very niche market… You need to understand the process and the tools needed to successfully work with the client towards their business goals, and to make sure that the project is a success.

Stephen Jordan, Principal, Blue Horseshoe Development

Hana has completely altered the trajectory of my career. In 2018, I wanted to expand my real estate services to include new development marketing and sales as a vertically-integrated offering along with traditional single-family residential services. Working with Hana, I have successfully closed over $150M in new development sales and continue to have a strong pipeline of development business that would not exist without her influence. Her execution and professionalism is unparalleled.

Daniel Stevenson, Estates Agent, The Agency