$2,449.00 USD




We will guide you through every step of the way. Whether you’re just starting out or expanding your business, sessions 01-07 will take you through different product types, deal structures, and how to pitch developers for new projects.

With a solid foundation, it’s time to start framing your business. From identifying your target demographic, mastering developer contracts, and building a strategic team for effective conversion rates, sessions 08-14 will take your project to the next level.


(14 Video Modules)

01 / Fundamentals of a New Dev Pitch
02 / New Dev Product Types
03 / Everything Commissions, Fees, and Draws
04 / Design Development Advisory
05 / Maximizing the Broker Network
06 / Metrics of Multi-Unit Selling
07 / Market Resonance and Creating Urgency
 08 / Identifying the Target Demographic
09 / Creating the Narrative & Storytelling
10 / Mastering Rfps from Both Sides
11 / The Marketing Collateral Suite
12 / Rpa vs. Psa
13 / Building the Dream Team
14 / The Science of Reporting



  • THE APPRENTICE KIT - MODULES 8-14 ($3,500 Value)

What People Are Saying:

Hana is a force in the new development marketplace, whether you are a developer or an agent, or someone that has any kind of capacity in the new development space, she is someone you need to know. The Assembly is a must for someone that wants to get into the new development space. Beyond that, there’s so many take-aways. The Assembly is about how people can be their best, whether it’s directly related to new development, or in the traditional residential real estate space, or just as a person.

Brian Cooley, Co-Founder, Wicked+

Hana has completely altered the trajectory of my career. In 2018, I wanted to expand my real estate services to include new development marketing and sales as a vertically-integrated offering along with traditional single-family residential services. Working with Hana, I have successfully closed over $150M in new development sales and continue to have a strong pipeline of development business that would not exist without her influence. Her execution and professionalism is unparalleled.

Daniel Stevenson, Estates Agent, The Agency

Understanding new development is a really tough niche in this business. The Assembly that Hana created is amazing. She’s sharing specific experiences both on a small and large, International scale, and the amount of knowledge is incredible. If somebody came to me to pitch for my development projects, I would feel more comfortable if they took this program to know the basic foundation to deploy specific tools. New development sales is a very niche market… You need to understand the process and the tools needed to successfully work with the client towards their business goals, and to make sure that the project is a success.

Stephen Jordan, Principal, Blue Horseshoe Development