THE COMPLETE REAL ESTATE GUIDE:
PITCHING, MARKETING, AND SELLING MULTI-MILLION DOLLAR NEW DEVELOPMENT PROJECTS
Unlock the secrets to real estate development marketing and expand your business opportunities with The Assembly by HANA. Learn how to pitch developers with confidence to build a long-term pipeline of deals.
WELCOME TO THE ASSEMBLY!
AS SEEN ON:
INSIDER ACCESS TO DEVELOPMENT MARKETING AND SALES
Fast track your career without making years of costly mistakes with my step-by-step playbook for success. Tap into billions of dollars of experience today and get all the industry secrets and guidance to make it your reality.
Skip the nonsense and learn from my billion dollars of experience and decades of triumphs (and mistakes) to get the competitive edge in today’s real estate market.
UNLOCK YOUR FULL POTENTIAL AND TAKE CHARGE OF YOUR BUSINESS
Gain invaluable market insights and knowledge your competitors don’t have. We dive deep so you’ll be an expert at:
- Pitching both institutional and solo-operating developers
- Structuring complicated commissions, draw schedules, and cost-sharing deal terms
- Creating and executing strategic marketing plans
- Building and managing robust marketing budgets
- Recruiting and training effective sales teams
- Modeling multi-phased pricing strategies and inventory release schedules
- Streamlining operation systems, sales processes, and management protocols
- Creating immersive sales experiences
Testimonial
The Assembly is amazing. Hana shares specific experiences that she's had with various projects, both on a small, large, and International scale.
Testimonial
She's the best in the business. I've sold about a billion dollars of real estate and learned everything that I know about large scale developments from Hana.
WHO IS THE ASSEMBLY FOR?
Designed for the modern day real estate professional of all backgrounds:
01/ CURIOUS BEGINNERS IN REAL ESTATE:
If you’re interested in getting into this industry, The Assembly gives you a dynamic perspective of all the different facets of this business – and it’s not exclusive to new development. You get a comprehensive overview of all the technical mechanics, marketing strategies, and different approaches to sales that are relevant to any sort of real estate business.
02/ REAL ESTATE AGENTS GOING PRO:
If you’re a licensed real estate agent – whether brand new in the industry, or a seasoned veteran, this program introduces you to the unspoken niche of new development projects. Knowing how traditional single-family and multi-unit buildings or master plan communities differ in all aspects of pitching, marketing, and selling will give you the competitive edge in today’s market.
03/ BEHIND-THE-SCENES
REAL ESTATE PROFESSIONALS:
If you’re a project manager or work within an administrative silo of this business, The Assembly will accelerate your career trajectory tenfold. You’ll no longer be the one pushing papers because you’ll have knowledge and insight to pivot your role as the expert, guiding developers through the necessary steps to optimize their projects and maximize their profits.
04/ REAL ESTATE DISRUPTORS
REDEFINING EXCELLENCE:
The Assembly isn’t just about the mechanics of development marketing and sales. Knowledge is power, and knowledge is what will separate you from the rest. Reach your full professional potential to do better, be greater, and rise above the rest. Leverage your skills and experience to flip the industry’s paradigm on its head.
Enroll while Early Registration Pricing is still available!
WHY THIS COURSE EXISTS
Development marketing is dynamic and competitive. Success in this field requires access to real experiences, unspoken nuances, and real-world information.
The Assembly gives you that access.
I break it all down to the essential pieces, players, and variables of this game. This information does not exist anywhere else. Don’t believe me? Go search all you want and let me know how that goes.
Take advantage of this opportunity.
I'm giving you an honest, in-depth look at development marketing and sales. It's time to diversify business funnels and work on new development projects together.
Your enrollment in The Assembly helps me and all my developer clients, too.
Once you’ve completed The Assembly, you’ve joined my network of agents throughout the country. This helps me tap into expert agents and teams on new development projects across the county. Knowing I have you in my network, it’s much easier for me to tag you into different feeder markets. And you’ll have access to me, so you can tag me in whenever you need.
Invest in the most important thing in your life: YOU and YOUR FUTURE!
Just imagine closing multi-million dollar deals and having the competitive edge. This can be your reality. With the right expertise, know-how, and game plan, reach your full potential and empower yourself to become the expert in this industry.
MEET
HANA CHA
Hana has been part of over $4 billion in new development projects across the Americas. An industry-leading strategist, Hana’s fierce determination and relentless hustle quickly established her among the region’s most accomplished real estate executives. She has earned an extraordinary depth of experience in all facets of new development marketing, sales, and operations, including rebranding, relaunching, and reinvigorating stalled projects has made her the trusted partner of top real estate developers and investors on over 30+ notable urban and resort properties across the Americas.
Join me in redefining excellence in real estate.
PLUS FIRESIDE CHATS
WITH INDUSTRY EXPERTS
Billions of dollars of advice from developers, new development executives, creative brand marketers, research specialists, and so much more.
STEPHEN JORDAN
Principal,
Blue Horseshoe
Development
BEN BELACK
Principal of the
Ben Belack Group,
The Agency
MIKE LEIPART
Managing Partner,
The Agency
Development Group
MORGAN BALL
Managing Director,
Compass Development Marketing Group
ERIN KENNELLY
Founder,
The Kennelly Group
ROBERT QUIGG
Founder & CEO,
QUIGG
BARBIE PALOMINO
Owner & Principal Designer,
Studio Palomino
NAREG KAPRIELIAN
Co-Founder & Broker,
Loan Titan
BRIAN COOLEY
Co-Founder,
Wicked+
COLIN COOLEY
Co-Founder,
Wicked+
Testimonial
Not have I only benefited from working with Hana for over 10 years, but all of my current staff was trained by her at The Agency, so I believe very strongly in her ability to understand the business and teach people how to succeed in it.
THE ASSEMBLY
CURRICULUM OVERVIEW
Value creation and dynamic strategies aren’t made overnight. It’s the culmination of hard-learned lessons, failures, and success that build a solid foundation. Each lesson builds on the last so you work through some of the technicalities before we start to sprinkle in all the fun stuff.
THE NOVICE KIT
(Lessons 01-07)
| 01 / Fundamentals of a New Dev Pitch |
| 02 / New Development Product Types |
| 03 / Everything Commissions, Fees, & Draws |
| 04 / Design Development Advisory |
| 05 / Maximizing the Broker Network |
| 06 / Metrics of Multi-Unit Selling |
| 07 / Market Resonance & Creating Urgency |
We will guide you through every step of the way. The Novice Kit lays out the essential pieces of new development marketing and sales so you can start to build a solid foundation.
Whether you’re just starting out or expanding your business, sessions 01-07 will take you through different product types, deal structures, and how to pitch developers for new projects.
Novice Kit 01-07
Early Registration $1,400 $1,099
THE APPRENTICE KIT
(Lessons 01-14)
| 08 / Identifying the Target Demographic |
| 09 / Creating the Narrative & Storytelling |
| 10 / Mastering RFP’s from Both Sides |
| 11 / The Marketing Collateral Suite |
| 12 / RPA vs. PSA |
| 13 / Building the Dream Team |
| 14 / The Science of Reporting |
With a solid foundation, it’s time to start framing your business. The Apprentice Kit gives you the tools to prepare your new development project for success.
From identifying your target demographic, mastering developer contracts, and building a strategic team for effective conversion rates, sessions 08-14 will take your project to the next level.
Apprentice Kit 01-14
Early Registration $3,500 $2,449
THE EXPERT KIT
(Lessons 01-21)
| 15 / The Value of Services & Amenities |
| 16 / Urban Market & Resort Trends |
| 17 / Fannie Mae & New Construction Financing |
| 18 / Pricing & Inventory Release Strategy |
| 19 / An Immersive Sales Experience |
| 20 / Everything about Marketing Budgets |
| 21 / Project Boot Camp |
Now that your business and project is built for success, it’s time to sell. The Expert Kit details the steps to prepare your project for launch to execute with greatness.
By understanding value creation, dynamic strategies, and elevating the real estate experience, sessions 15-21 gives you the competitive edge to become a leader in your market.
Expert Kit 01-21
Early Registration $7,000 $3,999
OUR CLIENTS
HOW THE ASSEMBLY WORKS
My program is designed to walk you through the entire process, step-by-step from pitch to sellout.
- Register now and get your one-on-one session with me so I can answer any of your questions during or after completion of the program.
- Join our quarterly group sessions whenever you’d like.
- Me and my network become an additional resource in your toolkit anytime you need.
- Upon completion of my program, you’ll be equipped with the knowledge and tools to secure your first new development project.
- You’ll be added to my network of brokers that I tap into on new development projects that I work on in your market, and/or any feeder market projects.
- You can do the same and tap me into any projects I can help you with.
Development marketing and sales is all about collaborative expertise. The Assembly is about expanding that network of collective expertise and resources. Not only do you get everything you need to create the perfect pitch, build out a strategic marketing plan, and hit sales benchmarks required by your clients – but we get each other's experience, tools, and resources to service developer clients all around the world more effectively and efficiently.
It's a win-win for all of us from beginning to end.
Testimonial
Hana is a force in the new development marketplace, whether you're a developer or an agent, she is someone you need to know. The Assembly will inspire agents to be their best.
Testimonial
We owe much of the success to Hana’s tireless leadership, creative negotiating tactics, and constantly evolving sales strategies to deliver record-breaking sales.
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